I have seen businesses make this mistake over and over again. Social media is not just about posting beautiful photos. Although, having beautiful images are important. You should have a goal that you want your follows to take when they come across your image on social media.
Have you stopped and ask yourself “What do I want my follows to do when they see my content”?
Asking that one question would help you create copy that gives your followers the next step to take after they read your captions.
What Are Your Goals For You Social Media
Maybe your goals are to have them sign up for your newsletter. Or maybe you want them to buy your product or service. Whatever the reason is the goal is to have them take action.
Part of your social media strategy as a business owner should be brand awareness and sales.
You are in business to make money. So you have to make sure you are properly posting content that gets your followers to take action.
You Must Have a CTA
When you are posting on social media make sure you are adding a call to action to your post.
I’m not saying you should add a call to action to every post but when necessary make sure you are adding a CTA (call to action).
The only way to get someone to take action is to tell them what to do.
I want you to start paying close attention to the media around you. This can be T.V. commercials, social media ads, billboards, and the marketing material that you get in the mail.
You will begin to see how they are telling you to buy their stuff too.
Having a CTA is critical to your social media strategy. There are plenty of non-sleazy ways you can write your copy that will help you get your followers to take action.
Content Is Still King
Let me first say that you have to learn how to make content that your target audience wants.
To get the best results you have to make sure that it’s something that they would say “ I need this service or product” and it would make them jump to take action.
I’m sure you have heard this before, content is king. So making sure you have amazing content because its critical to having someone take action.
Now go back through your social media content and look at how you can start adding CTA to your social media copy.
Visit my website if you are ready for me to help you get your social media presence going down the right path by gaining brand awareness, increase website traffic, and help you land new leads for your business.